Omar Vulpinari is a transdisciplinary innovation and creative direction consultant. His work focuses on innovation research and strategy, service experience design, branding and communication, content design, and digital marketing. He works globally for NGOs, public institutions and corporations, adopting Design Thinking practices for user-centred solutions.
He is also a design educator and curricula innovation consultant for universities and professional organizations around the world.
From 2015 to 2016 he was Course Leader of MDes Service Design Innovation at the London College of Communication. In recent years he has been innovation consultant for the University of the Arts London, Ravensbourne College and the University of Bologna.
From 1998 to 2013 Vulpinari held key roles at Fabrica, the Benetton research center founded by Luciano Benetton and Oliviero Toscani.
He was Director of the Expanded Media Area, comprising the departments of Visual Communication, Interaction and Online Experience, Video, and Sound and Head of the Visual Communication Department.
He directed projects addressing violence and child injury prevention, road safety, organ and blood donation, climate change related diseases, anti tobacco and anti alcohol culture, disability barrier awareness, AIDS and mental illness stigma reduction, social service impact, and human rights advocacy. These issues were engaged on behalf of UNWHO, UNICEF, UNESCO, UNDCP, UNICRI, The World Bank, Lawyers Committee for Human Rights, Witness, Amnesty International, Reporters Without Borders, Teachers Without Borders, International Council of Nurses, Nippon Foundation, Japanese Welfare Ministry, Instituto Terra, AVIS, INAIL.
In these years Vulpinari became Advisor for United Nations World Health Organization and Design 21-Social Design Network.
He also directed commercial and cultural projects for United Colors of Benetton, Samsung, Coca-Cola, Porsche, Cult TV-Fox International, Alessi, Killer Loop, Playlife, ArteFiera Bologna, Palazzo Ducale di Urbino, Palazzo Te Mantova, Istituto Luce, BBM art collective, Piaggio, Vespa, Nikon, Juventus FC, Banca Sella, Regione Friuli Venezia Giulia, Comune di Venezia, The New Yorker Magazine, D&AD, Domus Magazine, The International Council of Communication Design, Walrus Magazine, Flash Art Magazine, Design Issues-MIT Press Journal, Edizioni San Paolo, Famiglia Cristiana, Electa, Internazionale, Corriere della Sera, La Repubblica.
In 2008 his team was awarded the Graphis Platinum G Advertising Award for the UNWHO-UNICEF Global Child Injury Prevention campaign. From 2010 to 2012 three Good Design Awards were received for the UNWHO campaigns Climate Change Hurts, Decade of Road Safety, and Disabling Barriers.
Projects under his direction have been featured in major international media and dedicated exhibitions at the Centre Pompidou Paris, La Triennale Milan, Red October Moscow, Shanghai Art Museum, Shiodomeitalia Creative Centre Tokyo, GGG Gallery Tokyo, DDD Gallery Osaka, ZeroOne Design Centre Seoul, MAK Vienna, MACRO Rome, Chaumont International Design Festival.
In 2007 Taschen dedicated to his work a section of the book Contemporary Graphic Design.
Vulpinari has committed extensively to design teaching, research and literature.
Since 2005 he has been teaching at the University of the Republic of San Marino where he currently holds Communication Design Lab 4 focusing on service design, social impact and experimental crosschannel expressions.
In 2011 and 2012 he was nominator for The Sir Misha Black Medal and Award for Innovation in Design Education.
He was editor for Phaidon’s first edition of Area: 100 Graphic Designers.
He contributed to Becoming a Graphic Designer for Wiley and The Education
of a Graphic Designer for Allworth Press edited by Steven Heller.
Vulpinari has held lectures and workshops in over 30 countries and directs international inter-university projects.
From 2007 to 2012 he served on the board of directors of ICOGRADA (recently renamed Ico-D, International Council of Design) as Vice President and was Chair of the education activities.
From 2009 to 2012 he was founding editorial director of Iridescent, the ICOGRADA Journal of Design Research.
Vulpinari was also co-editor of the ICOGRADA Design Education Manifesto 2011, which had the objective to conceive and share the council’s vision of the future of design education.
Vulpinari has committed to numerous other design initiatives.
From 2014 to 2016 he was President of the Content and Design Committee of the Philatelic and Numismatic Bureau of the Republic of San Marino.
In 2012 he was on the board of directors of IDA (International Design Alliance).
He is currently a professional member of SDN (Service Design Network) and Ambassador for the Creative Conscience Awards and for Index: Design to Improve Life Awards.
Vulpinari studied Graphic Communication at the Albe Steiner Center in Ravenna and at the Department of Art, Music and Performance of the University of Bologna. From 1988 to 1997 Vulpinari worked with Massimo Dolcini at Dolcini Associati, at the time the leading Italian agency in communication design for public interest.
He was born in the Republic of San Marino and raised in the United States. Today he lives in Rimini, Italy.