Omar Vulpinari is a consultant and trainer in innovation design, design thinking, service design, and brand communication.
He works globally for corporations, public institutions and NGOs adopting design thinking methodologies for people-centred solutions. He has directed projects for Benetton, Samsung, Sky, United Nations, Teachers Without Borders and delivered corporate training for Max Mara, Mellin, AUSL Romagna.
In addition, he is an academic educator and innovation advisor. Currently teaching Service Design in the Advanced Design post-graduate course of the University of Bologna and Communication Design in the Industrial Design under-graduate course of the University of San Marino. Former Course Leader of MA Service Experience Design Innovation at University of the Arts London - London College of Communication and advisor for the University of the Arts London, Ravensbourne College and the University of Bologna. Twice nominator for The Sir Misha Black Medal and Award for Innovation in Design Education.
From 1998 to 2013 at Fabrica, the Benetton communications innovation lab, he guided numerous multidisciplinary teams of artists, designers and technologists dedicating to new forms of creativity and communication related to emerging technologies.
At Fabrica he was Director of the Expanded Media Area (comprising the departments of Visual Communication, Interaction and Online Experience, Video, and Sound) and Head of the Visual Communication Department.
At Fabrica he directed social impact projects addressing violence and child injury prevention, road safety, organ and blood donation, climate change related diseases, anti tobacco and anti alcohol culture, disability barrier awareness, AIDS and mental illness stigma reduction, and human rights advocacy. These issues were engaged on behalf of UNWHO, UNICEF, UNESCO, UNDCP, UNICRI, The World Bank, Lawyers Committee for Human Rights, Witness, Amnesty International, Reporters Without Borders, Teachers Without Borders, International Council of Nurses, Nippon Foundation, Japanese Welfare Ministry, Instituto Terra, AVIS, INAIL.
In these years he was advisor for United Nations World Health Organization and Design 21-Social Design Network.
He also directed commercial and cultural projects for United Colors of Benetton, Samsung, Coca-Cola, Porsche, Cult TV-Fox International, Alessi, Killer Loop, Playlife, ArteFiera Bologna, Palazzo Ducale di Urbino, Palazzo Te Mantova, Istituto Luce, BBM art collective, Piaggio, Vespa, Nikon, Juventus FC, Banca Sella, Regione Friuli Venezia Giulia, Comune di Venezia, The New Yorker Magazine, D&AD, Domus Magazine, The International Council of Communication Design, Walrus Magazine, Flash Art Magazine, Design Issues-MIT Press Journal, Edizioni San Paolo, Famiglia Cristiana, Electa, Internazionale, Corriere della Sera, La Repubblica.
In 2008 his team was awarded the Graphis Platinum G Advertising Award for the UNWHO-UNICEF Global Child Injury Prevention campaign. From 2010 to 2012 three Good Design Awards were received for the UNWHO campaigns Climate Change Hurts, Decade of Road Safety, and Disabling Barriers.
Projects under his direction have been featured in major international media and dedicated exhibitions at the Centre Pompidou Paris, La Triennale Milan, Red October Moscow, Shanghai Art Museum, Shiodomeitalia Creative Centre Tokyo, GGG Gallery Tokyo, DDD Gallery Osaka, ZeroOne Design Centre Seoul, MAK Vienna, MACRO Rome, Chaumont International Design Festival.
In 2007 Taschen dedicated to his work a section of the book Contemporary Graphic Design.
He was editor for Phaidon’s first edition of Area: 100 Graphic Designers.
He contributed to Becoming a Graphic Designer for Wiley and The Education
of a Graphic Designer for Allworth Press edited by Steven Heller.
Vulpinari has held lectures, workshops and directed transnational inter-university projects in over 30 countries.
From 2007 to 2012 he served on the board of directors of ICOGRADA (recently renamed Ico-D, International Council of Design) as Vice President and was Chair of the education activities.
From 2009 to 2012 he was founding editorial director of Iridescent, the ICOGRADA Journal of Design Research.
Vulpinari was also co-editor of the ICOGRADA Design Education Manifesto 2011, which had the objective to conceive and share the council’s vision of the future of design education.
Vulpinari has committed to numerous other design initiatives.
From 2014 to 2016 he was President of the Content and Design Committee of the Philatelic and Numismatic Bureau of the Republic of San Marino.
In 2012 he was on the board of directors of IDA (International Design Alliance).
He is currently a professional member of SDN (Service Design Network) and Ambassador for the Creative Conscience Awards and for Index: Design to Improve Life Awards.
Vulpinari studied Graphic Communication at the Albe Steiner Center in Ravenna and at the Department of Art, Music and Performance of the University of Bologna. From 1988 to 1997 Vulpinari worked with Massimo Dolcini at Dolcini Associati, leading Italian agency in communication design for public interest.
He was born in the Republic of San Marino and raised in the United States. Today he lives in Rimini, Italy.