For: Max Mara
Lead Innovation Facilitator: Omar Vulpinari (University of Bologna)
Innovation Facilitators: Simona Colitti, Alice Donferri MItilli, Matteo Gambini, Maite Nannini, Francesca Pullini, Anna Solli, Chiara Sponza (University of Bologna)
The objective of the workshop was to analyse and innovate Max Mara's worldwide customer serices. The session engaged 20 managers and operators and included stakeholder mapping, journey mapping and drivers of change analysis.