For: Espo & Cartotec
Corporate training: Omar Vulpinari
In a five-day course over five weeks, 18 Espo & Cartotec employees from different company areas — divided in four groups — were introduced to the philosophy and methodologies of Design Thinking and Service Design by working on live pitches for two different company clients. The participants acquired fundamental skills by directly applying the Double-Diamond process (Discover, Define, Develop, Deliver). The expanded timeframe allowed for in-depth work. During the course, the employees created personas, conducted user-research by shadowing and interviewing real customers in retail environments, analyzed needs and insights, conducted individual and collective brainstorming, prioritised ideation solutions with the Note&Vote technique, constructed prototypes and tested them, validated the testing feedback.