For: ICOGRADA
The International Council
of Communication Design

Creative Direction: Omar Vulpinari
Design: Michela Povoleri
Agency: Fabrica
2013

The 50th anniversary celebrations of Icograda (International Council of Communication Design) in 2013 were marked by this customizable logo sytem used by Icograda's 200 member associations for all the initiatives of this historical event.

The basic shape of the logo is an interpretation of the number 50 inspired by old world maps structured on dual globes giving a complete view of all continents: a clear reference to Icograda's broader mission to support all design cultures globally.

The most significant and original aspect of the system is its customizable and multicultural nature: while maintaining its core identity, it can be adapted by each of the 200 Icograda members around the world, who can add expressions relating to their local visual culture, such as images, typography, calligraphy, and decorations.

The logo also has an official version in black and white to be used exclusively by Icograda for its centralised branding requirements.

Icograda is the world body for professional communication design. It is a non-profit, non-partisan network of independent organisations working within the scope of communication design and expanded media. Founded in 1963, Icograda actively promotes the value of design practice, thinking, education and research, representing more than 200 organisations in 67 countries and regions globally.