Omar Vulpinari is a strategist, designer, trainer, coach and facilitator for innovation design, service design and brand communication projects with 30 years of international experience.
He guides companies and organizations in defining problems and co-designing value for people-centred solutions by adopting Design Thinking and Service Innovation methodologies.
Benetton, Samsung, Sky, United Nations, Teachers Without Borders, Max Mara, Mellin, AUSL Romagna, Art-ER are just a few of the brands and institutions he has worked for directing projects and delivering Design Thinking and Service Design employee training.
He is also an educator, currently teaching Service Design in the Advanced Design post-graduate course of the University of Bologna and Communication Design in the Industrial Design under-graduate course of the University of San Marino. He is a former Course Leader of MA Service Experience Design Innovation at University of the Arts London - London College of Communication and innovation advisor for UAL and Ravensbourne College. He was twice nominator for The Sir Misha Black Medal and Award for Innovation in Design Education and co-curator of the FutureDesignEd Symposium.
From 1998 to 2013 at Fabrica, the Benetton communications innovation lab, he guided numerous multidisciplinary teams of artists, designers and technologists dedicating to new forms of creativity and communication related to emerging technologies.
At Fabrica he was Director of the Expanded Media Area (comprising the departments of Visual Communication, Interaction and Online Experience, Video, and Sound) and Head of the Visual Communication Department.
He directed social impact projects addressing the universal topics of violence and child injury prevention, road safety, organ and blood donation, climate change related diseases, anti tobacco and anti alcohol culture, disability barrier awareness, AIDS and mental illness stigma reduction, and human rights advocacy. These projects were commissioned by UNWHO, UNICEF, UNESCO, UNDCP, UNICRI, The World Bank, Lawyers Committee for Human Rights, Witness, Amnesty International, Reporters Without Borders, Teachers Without Borders, International Council of Nurses, Nippon Foundation, Japanese Welfare Ministry, Instituto Terra, AVIS, INAIL.
In these years he was advisor for United Nations World Health Organization and Design 21-Social Design Network.
He also directed commercial and cultural projects for United Colors of Benetton, Samsung, Coca-Cola, Porsche, Cult TV-Fox International, Alessi, Killer Loop, Playlife, ArteFiera Bologna, Palazzo Ducale di Urbino, Palazzo Te Mantova, Istituto Luce, BBM art collective, Piaggio, Vespa, Nikon, Juventus FC, Banca Sella, Regione Friuli Venezia Giulia, Comune di Venezia, The New Yorker Magazine, D&AD, Domus Magazine, The International Council of Communication Design, Walrus Magazine, Flash Art Magazine, Design Issues-MIT Press Journal, Edizioni San Paolo, Famiglia Cristiana, Electa, Internazionale, Corriere della Sera, La Repubblica.
In 2008 his team was awarded the Graphis Platinum G Advertising Award for the UNWHO-UNICEF Global Child Injury Prevention campaign. From 2010 to 2012 three Good Design Awards were received for the UNWHO campaigns Climate Change Hurts, Decade of Road Safety, and Disabling Barriers.
Projects under his direction have been featured in major international media and dedicated exhibitions at the Centre Pompidou Paris, La Triennale Milan, Red October Moscow, Shanghai Art Museum, Shiodomeitalia Creative Centre Tokyo, GGG Gallery Tokyo, DDD Gallery Osaka, ZeroOne Design Centre Seoul, MAK Vienna, MACRO Rome, Chaumont International Design Festival.
In 2007 Taschen dedicated to his work a section of the book Contemporary Graphic Design.
From 2007 to 2012 he served on the board of directors of ICOGRADA (renamed Ico-D, International Council of Design) as Vice President and was Chair of the education activities. From 2009 to 2012 he was founding editorial director of Iridescent, the ICOGRADA Journal of Design Research and was also co-editor of the ICOGRADA Design Education Manifesto 2011, which had the objective to conceive and share the council’s vision of the future of design education.
Vulpinari was editor for Phaidon’s first edition of Area: 100 Graphic Designers.
He contributed to Becoming a Graphic Designer for Wiley and The Education of a Graphic Designer for Allworth Press edited by Steven Heller.
In the past 20 years he has held lectures, workshops and directed transnational inter-university projects in over 30 countries.
Vulpinari has committed to numerous other design initiatives.
From 2014 to 2016 he was President of the Content and Design Committee of the Philatelic and Numismatic Bureau of the Republic of San Marino.
In 2012 he was on the board of directors of IDA (International Design Alliance).
He is currently a professional member of SDN (Service Design Network) and Ambassador for the Creative Conscience Awards and for Index: Design to Improve Life Awards.
He studied Graphic Communication at the Albe Steiner Center in Ravenna and at the Department of Art, Music and Performance of the University of Bologna.
From 1988 to 1997 Vulpinari worked with Massimo Dolcini at Dolcini Associati, leading Italian agency in communication design for public interest.
He was born in the Republic of San Marino and raised in the United States. Today he lives in Rimini, Italy.