For: Espo & Cartotec

Corporate training: Omar Vulpinari



2018

In a five-day course over five weeks, 18 Espo & Cartotec employees from different company areas were introduced to the philosophy and methodologies of Design Thinking and Service Design by working on live pitches for two different company clients. The participants — divided in four groups — acquired fundamental skills by directly applying the Double-Diamond process (Discover, Define, Develop, Deliver). The expanded timeframe allowed for in-depth work. During the programme, employees created personas, conducted user-research by shadowing and interviewing real customers in retail environments, analyzed needs and insights, conducted hybrid brainstorming, prioritised ideation solutions with the Note&Vote technique, constructed prototypes, tested them and validated the feedback.