10.10.2019, Lightbulbing 2019: Rivoluzione Retail
Max Mara HQ, Reggio Emilia

Talk - Service Design & Customer Experience

At the Campus MaxMara Lightbulbing 2019 looked to the future of Fashion & Luxory retail. I spoke around the human need for authenticity, also central to luxury fashion, and about trends like Liquid Expectations, Legislative Brands, Culture Clubs and how Service Design can improve Customer Experience.