Committente: Etnograph

Brand Strategist, Sprint Leader, Brand Identity Designer: Omar Vulpinari

2021

Etnograph is an information architecture firm based in Cesena, Italy.
In a 4-hour workshop Etnograph’s board of directors and key collaborators were guided through a brand sprint to review the company’s brand strategy (values, personality, positioning, purpose and principles manifesto) that led to it’s new identity design.