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Omar Vulpinari / Innovation, Design Thinking, Service Design and Brand Communication

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Communication Campaign for UNWHO: World No Tobacco Day 2012

For: United Nations
World Health Organization

Creative Direction: Omar Vulpinari
Art Direction: Michela Povoleri
Photography: Alberto Ferretto
Agency: Fabrica
2012

The theme for 2012 was “Intimidation: Stop Tobacco Industry Interference”.
The communication design's intent was to raise awareness on the need to expose the tobacco industry's tactics to undermine tobacco control.

intimidation.jpg